NW! Snowboards: THE PURSUIT

Ad campaign we ran for NW! snowboards with Angry Snowboarder in 2011 Featuring Joey O. Joey was our first team rider and collaborator with his brand Koalition Co. Together we learned how to film urban snowboarding and deal with the infinite laundry list of logistical challenges that come with that. At this point in time I had no idea how to lead, follow or film. Joey and I challenged and frustrated eachother often because of that. But we still managed to make great work regardless. Together we practiced persistence and patience at a host team projects that gave us the opportunity to become who we are today.

Thanks Joey